Getting the word out about your site requires both on- and off-line techniques. We provide the following site marketing tools:
Site Enhancements
Napster, Yahoo! and many other sites prove that the best way to drive traffic to your website is to have innovative tools that allow users to get something useful done. Our website strategy services can help you build the kind of functionality that leverage the Internet's unparalleled word-of-mouth network.
Search Engine Optimization (SEO)
Search engines are the number one way people find web sites, so getting ranked high is critical. We develop and implement a search engine optimization strategy for your site that includes key phrase creation, addition of meta data and other indexable site text and manual submission of your site to major search engines and specialized directories.
Web Log Analysis
Web logs record site traffic statistics, such as where visitors to your site come from and which pages of your site are viewed most frequently and when. This data can be useful in making site enhancements, selling advertising on your site and more. Log analysis also is available as a maintenance service.
Link Exchange
The web affords ample opportunity to make simple linking relationships with complementary organizations. We'll recommend enhancements that make linking to your site more attractive and help you identify and approach prospective partners.
Banner Advertisements
We produce effective banners consistent with your site's look-and-feel and advise you on placement.
